German luxury car maker BMW maintained its position as the leading luxury car brand in the United States selling 346,023 vehicles in 2015, marking its fourth straight year at the top of the rankings.
BMW retained the crown as the biggest seller of luxury cars in the United States in 2015 for the fourth straight year.
By growth rate however, Land Rover (owned by India’s Tata Motors) led the pack with a 37% sales growth rate for the year, followed by Volvo (owned by China’s Zhejiang Geely Holding Group). Audi (owned by Germany’s Volkswagen) appeared to be little affected by the emissions-cheating scandal, posting a strong sales growth of 11.1% for the year.
U.S. sales of Tata Motors-owned Land Rover jumped 37% in 2015.
According to data from the Society of Indian Automobile Manufacturers (SIAM), India’s passenger car sales jumped 9.8% in 2015 to 2,034,015 units, crossing 2 million units for the first time. The previous high was 1,998,703 units in 2012.
Low oil prices, improving consumer sentiment and lower interest rates (down 75 basis points) have helped boost sales.
“Positive consumer sentiment, new launches and increasing disposable incomes are driving the growth in car sales…With RBI cutting repo rate by 75 bps this fiscal, lower interest rates on passenger vehicle loans helped support demand,” according to the Society of Indian Automobile Manufacturers Association.